RESUME
Qualifications
Integral member in shaping the teams responsible for the biggest client relationships, largest business efforts and biggest creative challenges.
Seasoned integrated producer with over 22 years of experience with countless productions ranging from content to integrated campaigns, and spanning every post production scenario possible.
Experience
Head of Integrated Production | Texlanta
Dates of Employment
Managed a $50M annual production budget across departments in Texas and Georgia, optimizing resource allocation and ensuring operational efficiency.
Directed a team of 55 producers across Content, Digital, Social Media, and Out-of-Home (OOH), fostering cross-functional collaboration and driving channel-specific innovation.
Led production for prominent clients, including U.S. Air Force, Capital One, Home Depot, Corona, Stellantis, Southwest Airlines, State Farm, Ram Trucks, and Stanley, consistently delivering impactful and results-driven campaigns.
Developed and executed cross-departmental strategies to align creative vision with production excellence, elevating brand storytelling while maintaining strict budget controls.
Strengthened relationships with Production and Post companies, ensuring seamless execution of complex, multi-market campaigns.
Introduced and implemented new technology solutions across departments, driving production innovation and efficiency throughout the region.
This role underscores leadership, strategic vision, and a results-driven approach in high-stakes, fast-paced environments.
GSD&M - Austin, TX
Executive Producer/Pizza Hut
Lead production on Pizza Hut leading all operations of the production team across all platforms.
McCann Erickson – New York, NY 2016 - 11/2022
EVP/Director of Verizon Production
Verizon Brands (5G/Wireless/Fios/B2B)
Lead production on Verizon, helping turn an account that lacked consistency into a production powerhouse. My team built three established campaign streams and have now won eight Lions for our First Responders Campaigns.
Responsible for and lead all operations and output of the 8-person production team, and $42M annual production budget across all disciplines.
Built new, more sophisticated Industry relationships, developed a production system to respond to the fast-paced retail need, and re-engaged an absent creative-production partnership, all resulting in better work.
The Martin Agency – New York, NY | Richmond, VA 2007 - 2016
VP Executive Producer
Pizza Hut, Microsoft, GEICO, Optimum, Discover, Kayak, Rana, BFG, USTA, NASCAR
Staffed, managed and led the NY-based production department comprised of 6 members; managing workloads and resource allocations between NY and Richmond offices.
Responsible for setting up production operations, guidelines and processes as part of the account onboarding for M:United, Microsoft, LG, Pizza Hut and Optimum. And in-house post facility Running with Scissors of which Pizza Hut made up 90% volume of work.
Led the Pizza Hut production team for the entirety of the 4 year relationship.
FCB – New York, NY 2005 - 2007
VP Executive Producer
Lowe – New York, NY 1999 - 2005
VP Senior Producer
Awards and Achievements
Grand Prix for Good - Cannes Lions 2019 (Generation Lockdown)
Cannes Lions | D&AD | One Show | Immortal Award
SXSW – Panelist, 2015
TedX – Speaker, 2015
Established Foo Fighters Day in the State of Virginia (9/15)
Marathoner – Richmond (2012), Orlando (2016), New York (2016) & Chicago (2018)
Education
LeMoyne College, Syracuse NY
Bachelor of Arts, English